“You do business with those you know. Social media builds relationships.”
Unlike more traditional forms of marketing, social media marketing is not one-way communication; it allows for an unprecedented level of dialogue between you and your audience. By providing consistent and noteworthy content, engaging with your audience, constant assessment of growth opportunities, and responding to direct and indirect feedback, we help you not only reach your target audience, but foster a relationship with them.
Why is Social Media SO important?
We can talk all day about how important social media is, but that’s useless unless we get to why it’s important to you. No matter what your goals are – engagement, brand awareness, increased conversions – it all starts with reaching your audience.
You’re probably familiar with the old salesman adage of pitching to as many people as you can to get one yes. But instead of pitching to 100 people and getting 20 potential leads, why not pitch directly to 100 potential leads? By pitching directly to your pool of potential customers, you receive a wealth of information about not only those in your target audience who DID buy-in, but you also learn about those who didn’t and, more importantly, why.
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A digital-first approach to connections